Flora Luxe was born from a simple belief: flowers should be as bold and distinctive as the people who receive them.
Founded in 2013 by visionary florist Marcella DeLuca, we've spent over a decade pushing the boundaries of floral design—challenging convention, embracing the unexpected, and creating arrangements that are impossible to ignore.
Today, our SoHo studio serves as both creative laboratory and collaborative space where art, nature, and innovation converge.
We don't follow trends—we set them. Every creation is an artistic statement that reflects our uncompromising vision.
100% sustainable sourcing, zero-waste practices, and partnerships with eco-conscious farms around the world.
Your vision drives our creativity. We listen, adapt, and co-create experiences that exceed expectations.
Visionaries who make the impossible beautiful
"Flowers are poetry without words."
Founder & Creative Director
15 years experience
Lead Designer
Sculptural specialist
Event Specialist
Wedding expert
Installation Director
Large-scale design
"I started Flora Luxe because I was tired of seeing the same safe, predictable arrangements everywhere. Flowers deserve to be celebrated as the dramatic, sculptural, living art they are. My mission is simple: make people feel something when they see our work."
125 Mercer Street, SoHo, New York 10012
By appointment only | Tuesday - Saturday, 10am - 6pm
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